BMW Individual, a service for high-end customers to personalize their new car in an exclusive way. Serviceplan /ECD Jan Grothklags /CD Falk Pegelow
We have adapted the art genre of Suprematism and divided the individual models and components into basic geometric forms such as circles, squares, lines and rectangles. It combines the selected components in an abstract, artistic way. The concept works across all models and can be extended in all directions.
